About Good for Business
Good for Business is a coalition of business and thought leaders who desire to see corporations empowered to pursue excellence in business, shareholder value, and the common good free from activist demands. G4B has outlined four core principles that will advance a strong and healthy corporate environment across the country, where innovation, talent, and the free market can thrive.
The Problem
The recent movement to force businesses to weigh in on divisive political issues disregards shareholders and alienates customers. That’s a dangerous path, and it’s time to correct course.
Every company is at its best when it focuses on providing quality goods and services. That’s how corporations improve our lives, and it’s also how they deliver the best results for their shareholders and customers.
The Solution
Good for Business has outlined four core principles that are critical for a strong and healthy corporate environment in America. It’s time to cultivate a business culture where innovation thrives, unleashing human talent and the free market for the advancement and betterment of all.
Where You Come In
We urge the CEOs and executives of our nation’s top job creators and drivers of economic growth to join this cause. Let’s recapture a vision for business done right.
We ask you to add your name and your voice to this crucial effort by signing here.
Frequently Asked Questions
Who is behind Good for Business?
The Good for Business Coalition is a volunteer coalition of like-minded business leaders who desire to see corporations freed from being forced into political issues that are unrelated to the purpose of their organizations and that ostracize large swaths of their shareholder and customer base.
Is this effort a response to the principles drafted by the Business Roundtable in 2019 that were signed by 181 leading CEOs?
The last decade has seen an alarming trend of immense pressure put on companies to take political stances based on the false notion that there is a moral obligation to do so. That has proven to be an unwise, if not detrimental practice. Not only do such actions alienate large numbers of a company’s shareholder and customer base, but it also distracts from the mission of providing excellent goods and services. These principles are commonsense and they are where America’s corporate leadership needs to return to see more robust economic growth and opportunity.
If advancing human flourishing is the proper purpose of corporations, doesn’t that include engaging in social and political debates that affect human welfare?
Advancing human flourishing is best achieved when corporations focus on their strengths: creating jobs, driving innovation, and improving lives through excellence in products and services. Engaging in social or political debates can divide customers and shareholders, distracting from the company’s ability to fulfill its core purpose. Businesses can contribute to societal well-being through actions like philanthropy, community support, and contributing to a culture of free speech for all without becoming entangled in polarizing debates that compromise a company’s ability to perform.
How do you address shareholders who want their investments to reflect their personal political or ideological beliefs?
Shareholders invest in businesses expecting growth and profitability, not political advocacy. While individual preferences vary, the business must prioritize strategies that maximize returns and align with its mission. Shareholders who wish to align their investments with personal beliefs have other specialty investment vehicles, but the broader company focus should remain on profitability and sustainable growth for all.